The foundation of all good marketing has always been about providing your ideal client with information, products, or services that they want. This year the trend continues with even more focus on delivering and improving content sharing experiences.
If anything, the experiences that 2020 has taught us is that community and kindness are essential. Combined with thinking about our small businesses differently, whatever 2021 has in store for us, it feels like the shift has already happened, and we are now best placed more than ever before to respond proactively to our clients’ needs and wants.
Marketing Personalization
One trend that we will see continuing over from 2020 marketing personalization. Generic emails and replies are too impersonal, so most consumers do not care much about them. If you have not done so, it’s high time to treat your customers as individuals. You ought to fine-tune your messaging to make each person feel special and create a stronger impression on your leads.
Embrace artificial intelligence to personalize your newsletters accordingly.
Furthermore, you should also make email segmentation a habit. Divide your leads into well-thought-out consumer categories, and study the distinctive behaviors of each group. Only then can you personalize your email marketing initiatives.
When it comes to content creation, you should strongly consider customization to satisfy different online communities’ needs. You can’t paint these groups with a single brush, after all. Customized content can help reinforce your overall personalization efforts.
Looking to jump-start your marketing efforts in 2021? Make sure to check out our list of services and get in touch with MJP Content Labs today.
