One of the easiest ways for businesses to communicate with their customers and clients is by a company newsletter. Dollar for dollar, few marketing vehicles deliver more return on investment than newsletters.
While they can’t replace all other forms of promoting the business, newsletters are a valuable component of a well-rounded marketing program.
Here are five reasons why your company needs to be sending out a company newsletter:
- Establish Yourself as the Expert: If you’re able to communicate important information about your business to your clients and potential clients, so he/she understands it, that person will see you as an expert. Considering the fact that you go through the effort of putting a newsletter together and distribute it regularly to your clients will show that you care and run a professional operation.
- Educate and Inform: One big benefit of newsletters is that the sender controls all the content. Newsletters can educate readers about new products, highlight employees, share successes and announce upcoming events or promotions. They even can serve as another advertising vehicle by offering coupons or specials only for those who read the newsletter, which is a smart way to track readership. If a company has received negative press or customer feedback, the newsletter is an ideal place to clear up misconceptions or explain the company’s viewpoint.
- Maintain Relationships: Newsletters are a good way to keep in touch with customers or interested people for little effort. With today’s desktop publishing software, newsletters are easy to produce in appealing formats and send instantaneously to everyone on the company’s email list. Sending newsletters on a regular basis reminds readers about the company. When people need a product or service the company offers, they’re likely to call one they hear from regularly.
- Low Cost: Compared with other advertising and marketing vehicles, newsletters are relatively inexpensive to produce. Most newsletters are sent electronically, eliminating even the cost of paper and postage stamps. A two-page or four-page newsletter doesn’t require the addition of a new employee but can be worked into existing employees’ workloads. Once the newsletter’s format and scope have been determined — perhaps even outlining recurring columns — the newsletter becomes even easier to produce as time goes on.
- Website Traffic Driver: By not posting an entire article in your newsletter, and instead, providing a snippet with a link to the post on your website, you get an easy way to increase traffic to your company’s website. This way, your readers can scan through items and click to view the full article (or video, etc.).
If you’re interested in establishing a new letter for your company or need help with your exciting newsletter production, reach out to MJP Content Labs today to see how we can help.