Does your current social media audience match who your ideal customer is? Or is your marketing targeting the wrong audience?
Knowing who your audience is and what they want to see on social media is critical.
That way, you can create content that they will like, comment on, and share. This is critical if you want to turn social media followers into customers for your business.
Every business should have a target market, which is typically made up of things like age, location, average income, interest, job type, etc.
Getting to know your fans, followers, and customers through engagement and deep-diving into the statistics will help you understand how to target and engage them on social media.
One common mistake that marketing campaigns make is that they are not tailored toward specific platforms and audiences. Your Facebook audience is probably different than your Twitter audience or Instagram audience, so you need to understand who each of those audiences is and how they are using the specific platforms.
Social media analytics can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand. These insights allow you to refine your strategy and better target your audience.
Most small business owners don’t have the time to do these deep dives and tweak campaigns to target multiple audiences on different platforms.
That is what MJP Content Labs specializes in. Check out all of the services that we offer here, and then get in touch for a complimentary consultation.